Manage paid channels as a portfolio, not a pile of dashboards.
A business may run Google Search, Meta ads, YouTube or a remarketing campaign. The platform buttons are easy to buy. The hard part is coordinating intent, creative, budget and what happens after a customer arrives.
Scoping.
We decide which channel does a different job. Search may capture ready-to-call demand. Video may teach a premium service. Remarketing can help an informed buyer return. Each placement should have a clear message and a measurable outcome, with a frequency and budget that make sense. We avoid duplicating tracking or letting two platforms claim one customer as two conversions without explaining attribution limits.
Delivery.
Setup, platform access, creative production requirements, campaign management cadence, reporting and optimization written into the proposal. BGE can coordinate qualified specialist partners for channel execution. Ad budgets are paid directly to the platform; BGE's management fee is separate and stated clearly.
Attribution you can defend.
Two platforms can both claim the same customer as a conversion. A click from Google and an impression from Meta may both touch the same buyer before a call. We explain attribution limits rather than reporting every platform's number as independent truth. When the client can share CRM outcomes, we connect campaign measurement to those downstream events with appropriate privacy and consent controls.
When to use more than one channel.
A single channel rarely serves every stage of a buying journey. Search captures active demand; social and video build familiarity; remarketing returns informed visitors. But not every business needs all three at once. We start with the channel that matches the current bottleneck and expand only when the evidence supports it. A larger multi-channel program earns its size through the business case, not because the dashboard looked empty.
Related services.
Questions about PPC management.
Do you manage all platforms or just one?
We scope based on where your customers are. We can manage Google, Meta, and other platforms together or start with one and expand when the evidence supports it.
Who pays the ad spend?
You pay the platform directly from your own account. BGE's management fee is separate and stated clearly in the proposal. We never mark up ad spend.
Can you guarantee ROAS?
No. We can identify tracking, creative and optimization responsibilities. Results depend on your offer, market, creative, follow-up speed and many other factors.
Discuss a PPC program.
Tell us which channels you're already running and what's happening with the leads. We'll scope a coordinated plan that treats each channel as part of one portfolio.