A clear build process. No disappearing into development.

1. 01

   Fit and scope

   We start with a short qualification call, not a free consulting workshop. Is your business a good fit for a standard six-page website plus CRM intake? Do you already operate a CRM platform account? Is there an existing website with organic traffic and backlinks? Do you rely on ServiceTitan, Jobber or other software that would make an off-the-shelf installation insufficient?

   If the requested outcome fits the standard package, we provide the agreed page map and configured workflow scope. If not, we quote a separate custom project rather than hiding more work in the fixed price.

   Client contribution

   Business details, services, service-area information, current domains/logins, contact preferences, branding assets, working hours and verified public claims.

2. 02

   Make the website specific

   We organize the site's pages around actual buyer questions. An HVAC business might need heating, cooling, maintenance and request service. A plumbing business might need a clear emergency path, repairs and larger-project estimates. We provide a layout/content review so you can confirm that the site represents the business correctly.

   Client contribution

   Approve facts and one consolidated revision round. Supply relevant photos, genuine customer reviews if approved, and permission to use them.

3. 03

   Configure the backend

   We create or configure the agreed CRM pipeline, forms, calendar and starter workflows. The specific setup can include a notification when a form arrives, a confirmation that doesn't promise unapproved service, and appointment reminders for verified bookings. If messaging requires registration, we won't pretend it works before verification.

   Client contribution

   Identify the staff member responsible for new requests, choose pipeline stages and confirm actual appointment availability rules.

4. 04

   Test the path

   We submit test enquiries from desktop and phone, check form validation and consent, see that records enter the intended pipeline, verify the team receives configured notifications, and test booking confirmation where applicable. We inspect canonical URLs, basic metadata, sitemap accessibility, mobile layouts, accessibility, image behavior and major broken links.

   Client contribution

   Review the final facts and explicitly approve the production site and account operations.

5. 05

   Go live and hand over

   We connect the agreed domain and verify that main pages work. We provide a concise operating guide: how to find an enquiry, how to change a stage, how to make a basic page text edit or request one, and where to check configured notifications. For a client-owned account, you take over ordinary administration. For managed clients, we operate within the agreed support boundaries.

   Launch condition: domain and calendars must be verified; a client can reasonably block launch by not supplying necessary approvals or credentials. We don't promise a date before those dependencies are understood.

   Client contribution

We won't promise to overhaul an existing 200-page site, publish dozens of city pages, run a paid advertising account, devise a growth strategy, build a complex CRM migration or launch an AI phone agent while charging a standard six-page website fee. The boundaries allow us to deliver a consistent product.