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Deliverable & Visual Standards

A service website designed like an established institution.

Most contractor websites look like either a cheap generic template or an over-designed tech startup. We design bespoke, tactile, editorial websites that reflect genuine craftsmanship and establish immediate trust.

Panoramic, warm-toned contemporary interior with architectural materials and large windows.
ARCHITECTURAL CALM · EDITORIAL CRAFTBGE DELIVERABLE SPECIFICATION
Design Anatomy

The anatomy of an effective contractor site

01 · MOBILE TRIAGE

Immediate clarity on small screens

Over 70% of homeowners search during an emergency or from their phone. The telephone number, service area, and request option are front and center without distracting popups.

02 · TASK-BASED NAVIGATION

Separating repairs from replacements

A customer needing an urgent emergency leak repair has completely different intent than someone planning a $15,000 bathroom renovation. We give each path its own intake.

03 · AUTHENTIC VISUALS

Real trade environments, not models

We guide you on capturing real field photography of vans, uniforms, gauges, and neatly finished jobs, rather than using plastic smiling stock models holding blank blueprints.

Selected client work

See four trade-specific builds

Explore Kestrel Heating, Alder & Valve Plumbing, Hightide Electrical, and Northcrest Roofing to see how different trades receive tailored visual treatments.

View client work