A second visit should feel helpful, not like being followed around.
A prospective customer may look at a roof replacement page, compare quotes and leave. Retargeting can make your service visible again, but only with lawful consent, appropriate frequency and a message connected to what the person considered.
Strategy.
Segment by meaningful page or campaign intent where privacy rules and platform minimum audience requirements permit. Avoid sensitive categories, over-personalized references or stale promotions. Use customer education, project examples and answers to common objections, not relentless 'book now' repetition. Landing pages should pick up the conversation naturally.
Measurement.
View-through figures can exaggerate impact, so we examine assisted conversions alongside direct enquiries and frequency. Google and Meta audiences use different rules; availability is never guaranteed. We report what the platforms measured and what the business actually received, and we explain the difference.
When retargeting helps and when it doesn't.
Retargeting works when a visitor has a genuine reason to return — a comparison they were making, a project they were planning, a question they didn't finish answering. It doesn't work when the creative is generic, the frequency is aggressive, or the message has nothing to do with what the person was considering. We build retargeting around the specific page or action that showed intent, not a blanket 'show ads to everyone who visited.'
Consent and compliance.
U.S. and Canadian privacy rules apply. Consent collection, disclosure, and opt-out must be lawful and functional. We work within platform privacy frameworks and current regulations, and we tell you when a platform's policy changes what's possible. We don't chase visitors in ways that feel invasive or that violate platform terms.
Related services.
Questions about retargeting.
Is retargeting creepy?
It can feel that way when it's done badly. We segment by meaningful intent, use appropriate frequency, and connect the message to what the person actually considered. Done well, a second visit feels helpful.
Do I need consent?
Yes. Consent collection, disclosure, and opt-out must be lawful and functional under U.S. and Canadian privacy rules. We work within platform privacy frameworks and current regulations.
Can you guarantee conversions?
No. View-through figures can exaggerate impact. We examine assisted conversions alongside direct enquiries and frequency, and we report the difference between what the platform measured and what the business received.
Plan retargeting.
Tell us which pages show genuine buyer intent and what a helpful return visit would look like. We'll scope a retargeting plan that earns the second visit without chasing.