Know where your ad budget is going before you spend more.
Advertising accounts accumulate abandoned experiments, mislabeled conversions and search terms nobody meant to buy. An independent audit should tell you what is actually happening, which fixes matter now and what requires a more substantial campaign rebuild.
What we review.
Campaign structure, business goals, geo targeting, spend and billing access, tracking, lead-quality feedback, landing alignment, creative fatigue and policy restrictions. We identify verified wasted spend separately from hypotheses that need testing. The result is a prioritized action list and a clear choice: keep, improve or stop a campaign.
Verified waste vs. untested hypotheses.
Some wasted spend is clear: a campaign targeting the wrong country, a conversion action that fires on page load instead of submission, a keyword with no relevance to your service. Other problems are hypotheses: a creative may be underperforming, but that needs a test to confirm. We separate what we can verify from what needs evidence, so you don't act on a guess.
The choice you receive.
An audit that ends with 'spend more' is not an audit. We give you a clear choice for each campaign: keep it because it's working, improve it because the structure or tracking is fixable, or stop it because the spend isn't earning its place. You can act on the list yourself or have us scope the fixes — your call.
Related services.
Questions about ads audits.
Do I need to give you account access?
We need read access to your ad accounts at minimum. We tell you what each access enables before we ask for it.
Does the audit include the fixes?
The audit is a diagnostic. We can scope the fixes separately. You also receive a prioritized list you can hand to your own team or current provider.
Will you tell me to spend more?
Only if the evidence supports it. An audit that ends with 'spend more' is not an audit. We give you a clear keep, improve, or stop choice for each campaign.
Request an ads audit.
Give us read access to your ad accounts and tell us what you want the campaigns to produce. We'll return a prioritized keep, improve or stop list with evidence.