Local Service Ads can put a phone call front and center. Be ready for it.
For eligible service categories and markets, Google Local Services Ads may be a useful way to reach people nearby who want an available provider. They are not a universal service. Rules, eligible industries, verification, charging models and badges change. We first confirm whether your business can participate.

The work.
Profile preparation, verified business information, categories, coverage, schedule, intake readiness, lead dispositions and recurring checks within the platform's current controls. We can connect incoming leads to a callback and CRM process where permitted. Misclassifying services or claiming a real location where none exists is not a growth tactic we use.
Eligibility first.
Not every business qualifies, and not every market supports Local Services Ads. We verify your business category, license, insurance, and location against Google's current eligibility criteria before we promise anything. If you're not eligible, we tell you why and what alternatives fit your market.
Lead handling.
Local Services Ads often generate phone calls. If your team can't answer, the lead goes to waste. We help you connect incoming leads to a callback process, a CRM record, or Avoro AI receptionist for after-hours coverage. The ad only earns its cost if someone is ready to handle the call.
What you own.
Your business credentials, verification information, ad account permissions and approved budget. Any account setup or management depends on actual platform access and acceptance. We work within Google's controls; we don't promise a badge, a guarantee, or a ranking that the platform hasn't awarded.
Questions about Local Services Ads.
Am I eligible?
We verify your business category, license, insurance, and location against Google's current criteria before promising anything. Eligibility varies by market and category.
How am I charged?
Local Services Ads typically charge per lead, not per click, with budgets set in the platform. We explain the current charging model during scoping.
Can you guarantee the Google Guaranteed badge?
No. The badge requires Google's own verification and background checks. We help you prepare and submit, but Google makes the final decision.
Check LSA fit.
Tell us your business category, license, and service area. We'll verify eligibility against Google's current criteria and tell you whether Local Services Ads fit your market.