What a Contractor Website Redesign Really Costs
A redesign quote is a story about what work the site will actually do. The build has a starting price. The after-launch fees are a different purchase. The gap between a cheap quote and an honest one is usually the work that makes the site earn enquiries — left out until it becomes a problem.
The price is a scope, not a number.
A contractor website redesign can cost $1,500 or $15,000, and both quotes can be honest. The difference is what the site is being built to do. A one-page brochure that displays your phone number is a small job. A site that explains each service, routes intake by urgency, connects to a CRM and earns its place against competitors is a larger one. Comparing the two on price alone is how a business ends up with a site that looks fine and performs badly.
A useful quote names the pages, the intake flow, the creative work, the migration and the ongoing responsibilities separately. It does not bundle everything into one impressive number and leave the detail for later. The build is a one-time fee. The hosting, care and connected operations are ongoing. Treating them as one thing is how a “$1,500 website” quietly becomes a $300-a-month subscription that still doesn’t route the form.
The five things that drive a redesign quote.
These are the levers. A good proposal explains how each one applies to your business instead of handing you a single figure and hoping you don't ask.
A homepage plus a real page for each service you sell. A six-page site costs less than a twenty-page site because the writing, design and build work scale with the page count — not the ambition.
A form that emails a shared inbox is cheap. A form that creates a CRM record, routes by urgency and triggers an acknowledgement is a different scope. The second is what stops enquiries from disappearing.
If you supply accurate copy and real photos, the build costs less. If the agency has to write everything, source stock and design a logo, the creative line grows quickly — and honestly.
A contact form is one scope. A calendar with availability rules, reminder automation and missed-call recovery is another. The second earns more work, and it costs more to build.
Moving from an existing site with indexed pages means redirecting the old URLs to the new ones. Skip it and the search value the old site earned quietly disappears with the redesign.
Where BGE's pricing actually lands.
These are starting prices for the build itself — not financing installments, not ongoing subscriptions. The right tier is the one that matches the work the site needs to do, confirmed before the build starts.
Launch
from $2,495
A clear business site with a dependable next step. Homepage, services, about, contact and an intake form that reaches a real inbox. Right for a business that needs to look credible and route enquiries — not publish a library.
Growth
from $4,995
Individual service pages, better conversion paths and the room to explain the work. Right when the business sells more than one thing and needs each service to earn its own page.
Authority
from $7,975
Deeper proof, expert content and the structure to grow. Right for a business competing on reputation and evidence, where the site has to do the convincing before the call.
The fees nobody puts on the first quote.
A build is a one-time cost. These are the ongoing services a working site needs — quoted separately because they are different purchases with different responsibilities.
The technical environment that serves the pages. Separate from care. If the site already lives inside a platform you pay for, an extra hosting line should correspond to a genuinely separate service.
Human responsibility for agreed maintenance and changes: a broken form, an updated hours line, a small design adjustment. Ask how many edits are covered and how an issue is reported.
Forms, calendars, customer records, reminders and inbox permissions as part of your workflow. More than uptime — more operational responsibility, and a higher fee that should be explained separately.
Why the cheapest quote often costs the most.
A low build quote frequently leaves out the intake, the CRM connection, the copywriting and the migration. Each becomes an add-on after the deposit clears, or quietly never happens. The site launches looking reasonable and losing the same enquiries the old one did.
A quote that bundles hosting, care and a CRM into one monthly number with no scope is difficult to compare or to leave. Ask what each part covers. The cheapest monthly line is not automatically the best value, and the highest is not automatically a rip-off.
Ownership matters. If the redesign lives in an account the provider controls, a future move becomes a rebuild. Confirm the domain, hosting and software accounts are in your business's name before the project starts — not when you want to leave.
Get a quote that explains the scope.
Tell us what the site needs to do. We'll name the pages, the intake, the creative work and the after-launch fees — separately, honestly, and before anyone starts building.