Every missed call is a job your competitor just got.
A homeowner calls after hours. No one answers. They don't leave a voicemail — they call the next business on the list. Missed-call follow-up closes that gap with automated text-back, CRM capture and a record your team can act on the next morning.
Most service businesses don't know how many jobs they're losing.
Missed calls aren't rare. They're the single largest source of wasted marketing spend — you paid to get the phone to ring, then let it ring out.
62%
of inbound calls to service businesses go unanswered after hours
$500+
average job value lost on a single missed HVAC or plumbing call
5 min
window before a homeowner calls the next listing on Google
80%
of callers won't leave a voicemail — they just move on
Four steps from a missed call to a recovered job.
No human available, no problem. The system acknowledges the enquiry, captures the record and hands it to your team with context.
A call is missed
The line rings out, goes to voicemail or hits after-hours. Without a system, the enquiry disappears — and the homeowner dials the next number.
Automated text-back fires
Within seconds, the caller receives a text: 'Hi, we saw your call. We're on a job — tell us what you need and we'll call you back.' The enquiry is acknowledged, not lost.
The CRM captures the record
The missed call creates a contact record and a pipeline opportunity. When staff opens the CRM the next morning, the enquiry is already there — with a name, number and timestamp.
Staff follows up
The office reviews the record, calls back with context, and moves the opportunity forward. The job that would have been lost is now in the pipeline.
The standard recovery build.
Missed-call text-back triggered within seconds. The contact creates or updates a CRM record with the caller's number and timestamp. A pipeline opportunity appears so the office knows what needs a callback. The acknowledgement tells the customer what to expect — not that a technician is already on the way.
SMS delivery depends on A2P 10DLC registration, carrier verification and provider usage costs. We configure the connectors without markup and tell you the costs before activation. The system doesn't promise 24/7 human answering — it promises that an enquiry won't vanish.
Honest boundaries on what automation can do.
Automated follow-up acknowledges a missed call and captures the record. It doesn't diagnose a broken furnace, quote a roof replacement or make a judgment about whether the job is worth taking. Your team still evaluates the work. The system handles the first 30 seconds so your team gets the opportunity.
If you want calls answered in real time — not just recovered after the fact — that's Avoro AI Receptionist, a separate service.
Questions about missed enquiry follow-up.
Does this answer the phone for me?
No. It acknowledges a missed call after the fact with a text, captures the record and flags it for follow-up. If you want calls answered live, that's Avoro — a separate voice AI service.
How fast does the text-back go out?
Within seconds of the missed call, once the trigger is configured and SMS channels are verified. Delivery depends on carrier and A2P 10DLC registration.
Is the text customizable?
Yes. We draft the message in your voice, you approve it, and it fires on the trigger. We don't promise a technician is on the way when one isn't.
What does it cost on top of the platform?
The automation is part of the standard CRM build. SMS usage and A2P registration are billed by the provider — we configure the connectors without markup and state the costs upfront.
Stop losing jobs to the next listing on Google.
A missed-call recovery system pays for itself the first week it catches a call your team couldn't. Let's scope it for your business.